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All Episodes


The Realities of Starting Something New in Business.

In this episode, We talk all about starting something new. We're going to talk about the realities of what comes with starting something new in business.
I share the top five things that…
..Read More

Is Being Ethical Enough? - 29

Managing partner of Primate Digital Agency & Podcast host of ‘About This Storm’ Rebecca McIntyre-Smith joins Kirsty this week to explore their ‘No dicks’ policy in business.

Rebecca runs a people-first digital agency and shares the challenges that come with that. We explore if being ethical is enough. Should we be aiming for more, planet, and social impact…. or should we not? Is it possible to be profitable and fully ethical?…Read More

Can you be ethical AND profitable? - 28

Feel good, ethical marketer Karen Webber is on a mission to help people take messy imperfect action to help build better businesses.

Karen and I discuss building a business that is BOTH ethical AND profitable, can you really have both or are they mutely exclusive?…Read More

So What - Why are you different - 27

People analytics explorer and strategic leader Tienie Loubser brings rich conversation and insight to the Thriving in Business podcast this week.

Tienie has been a key supporter of Kirsty’s and The Ethical Coaching company all the way through to the evolution of what it is today.Read More

Regulation in the Coaching Industry, Can We Tame The Beast? - 26

Lucienne is a cheerleader for ethical coaching just as much as Kirsty - join them to explore how we tame the beast that has become the ‘coaching industry’ the key distinction between being an awesome salesperson and an awesome coach and the impact when they are misinterpreted…Read More

How One Moment Can Change Your Business - 25

Digital media & marketing expert Heather Pownall joins Kirsty this week on the Thriving in Business Podcast, Heather is a long-time supporter and client of Kirsty’s and has recently been at the forefront of helping with the launch & has also joined the advisory board of The Ethical Coaching Company..…Read More

Joining the Movement - 24

Join Kirsty as she chats to Lego-loving Rory Berry as they discuss the Ethical Coaching Movement further. Rory is one of the trusted partners of The Ethical Coaching Company. He is passionate about helping businesses become more heart centric.…Read More

Kirsty has BIG NEWS. The Ethical Coaching Company is BORN - Kirsty Waite 23

The first episode in the THIRD series of Thriving in Business Podcast is a very special one as Kirsty talks about her brand NEW business! And is interviewed on her own podcast by Louise Fernando.

The Ethical Coaching Company was born out of Kirsty being fed up with unethical and moral practices she was seeing on the loop in the coaching world and decided to take some responsibility for her little corner of the industry to create a hub where businesses of all sizes can come and get ETHICAL, trusted, powerful coaching from accredited, approved and experienced coaches who are experts in their field.…Read More

Putting your people first and doing what you love - Founder of UMi a unique business that is employee-owned and put's their people at the forefront of everything they do with Nicki Clark - 22

The final episode of the Inspiring and Pioneering Women podcast comes to you from the truly inspiring Nicki Clark OBE.

Nicki is the Co-Founder and Chief Exec of UMi - Nicki joins me to share her story and thoughts on building an employee-owned organisation that is focused on the 'triple bottom line'  People-Planet-Profit.

UMi is a truly special business with a magical culture and ethos which runs deep and is intentional by the founders......Read More

Removing judgement and shame about having a career and a business. Creating a life that works uniquely for you with Louise Fernando - 21

The ninth episode of my Inspiring and Pioneering women podcast series come to you from the phenomenal Louise Fernando.

Louise is blowing the doors of what the social norms are for starting and running a business. She has chosen to maintain in her successful career alongside running her successful coaching practice. She is determined to remove the negative stigma and judgement around this being seen as failing in one or the other.....Read More

Utilising your entrepreneurial mind and spirit to create diverse thriving businesses and survive in a male-dominated industry with Dr. Sarah Alsawy-Davies - 20

For the eighth episode of my Inspiring and Pioneering women podcast series I was joined by a lady with the most fabulous entrepreneurial mind the lovely Dr Sarah Alsawy-Davies.

From her time in the NHS to creating an incredible property portfolio to founding her own Clinical Psychologist practice, Sarah is a master at doing things her own way. A true entrepreneur....Read More

Carving your own path and creating a business that no one else is doing with Kaye Jones - 19

The seventh episode of my Inspiring and Pioneering women podcast series comes to you from the INCREDIBLE Herstorian like no other Kaye Jones.

Kay has created her very own unique path to power her mission of bringing women's history to the front and centre of discussions, platforms, and stages. When you are walking a path that very few women have it takes bravery. Which, this incredible lady has in bucket loads!...Read More

Looking after yourself from the inside out to catapult your business performance with Louise Westra - 18

Using her vast knowledge, qualifications and first-hand experience Louise has created a very unique business as a skilled Natrupath, using scientific-based research to get business owners thriving from the inside out!...Read More

What it really takes to create a multi-hyphened business completely unique to YOU with Helen Hill - 17

Helen has created an incredibly unique business based on her individual talents, passions and desires. The story of someone who has experienced the darkest of work experiences to dig deep and turn it around spectacularly to create an incredible business she has today!...Read More

Going against the grain in your industry to create a new way that works for YOU - With Giada Nizzoli - 16

Giada is leading her own way and going against the grain of all the SHOULDS she was taught about creating a copywriting business. Not letting other people's judgments stand in her way of creating a business on her own terms and that feels good to her...Read More

Why if we don’t start doing something about the lack of integrity in the online coaching world it is going to implode - With Lisa Johnson - 15

As Lisa builds her incredible business empire there is one thing that shines through that is really inspiring and that is her commitment to building a business based on real integrity and her courage to speak out and lead the way in creating a morally better online world in an industry with zero regulation!...Read More

Running a VA agency whilst travelling the world and home-schooling two boys with Lisa Tennant - with Lisa Tennant - 14

Lisa is a living and breathing example of how to live life to the fullest. Not letting her business stand in the way of creating an incredible adventure for her and her family but actually building a business that enables her to incorporate her adventures and travels into it....Read More

Closing the doors on a successful six-figure business to follow your creative passion with Kerry Lyons - 13

This week I am joined by Kerry Lyons the incredible coach for creatives. Kerry shares her journey to building a thriving six-figure brand only to burn it down ( her own words), shut the doors on it, and follow her creative dream...Read More

The thing you are probably doing to trick yourself into thinking you are taking action! - 12

Join me this week for a really interesting episode to explore the things you are likely doing in your business that you think are moving your business forward when in reality they could be keeping you stuckRead More

Who Is In Your Inner Circle? Are They Supporters, Inspirations or Drains? - 11

Join me this week to discuss the importance of the people you surround yourself with and the impact they can have on both you and your business.Read More

Is Hustle Culture ALL Bad? - 10

Discussing the controversial topic of The Hustle Culture. In this episode, I chat all about the good, the bad and the ugly…Read More

Sick of boring businesses? Let's start making business FUN! - 09

In this episode, we chat all about making business fun!! We look at why we think professionals should = boring, the challenges and…..Read More

What to do When Things Go Wrong in Business - 08

In this episode, we look at when things go wrong in your business. When we don't get the project, lose the client or just generally drop the ball on something…Read More

How to Use ‘Intention’ as a Superpower in Business - 07

In this episode, we look at how you can use the power of intention to create strides forward in your business goals. Kirsty shares how you…Read More

Creating Superstar Returning Clients - 06

In this episode, we look at how you can convert your dreamy superstar clients into returning customers. Kirsty sharesRead More

How to Harness Energy & Intuition to Create a Thriving Business - 05

In this episode, we explore what is actually meant by the terms energy & intuition within the business context. We look at how you can protect it and how to…Read More

Do I Need a Vision? - 04

In this episode, we explore what having a business vision really means. We explore if you need one, how to create one and the real purpose of having one. Kirsty shares her own…Read More

What Does a Business Coach Actually Do? - 03

In this episode, we unpack exactly what it is a business coach does. We explore if you really need one and if so, how you would go about finding one that fits YOUR…Read More

The Realities of Starting Something New in Business - 01

In this episode, We talk all about starting something new. We're going to talk about the realities of what comes with starting something new in business.
I share the top five things that…
..Read More

What To Do When You Are Feeling Stuck In Your Business - 02

In this episode, We talk about what to do when you can't see the way forward and feel stuck in your business. I share my top tips on the steps you canRead More

City Law Firm Partner Turned Wellness Coach.

In this episode, Helen Pamely shares her incredible journey from a highly successful city law firm partner to a Wellness Coach. The reasons why itRead More

Following Your Heart and Building a Business Based On Your Calling.

In this episode, Fari shares her fascinating story from spending 30 plus years as a highly successful fitness coach to following her heart and transitioning…Read More

The Journey To Making Your Big Vision Your Reality.

In this episode, Nikki Simpson founder of The International Magazine Centre shares her BIG vision to bring The International Magazine Centre to life…Read More

From Freelancer to Magazine Founder.

In this episode, Sophie Cross founder of Freelancer Magazine talks about the process she went through to create the incredible magazine. How the idea and dream came to…Read More

Building a Business On Freedom and Autonomy.

In this episode, Louise Shanahan - Healthcare Copywriter and founder of The 15 Minute Freelancer shares how she has prioritised freedom and autonomy…Read More

The Power of Mindset Mastery In Business.

In this episode, Louise Fernando - Self Mastery Business Coach shares the true difference mindset work can make in business and how…Read More

Financial Wellbeing In Business.

In this episode, Kim Uzzell - Money Coach shares her reasons for leaving her high-flying Wealth Management role at Barclays and her passion for…Read More

Intentionally Turning Your Passion Into a Business.

In this episode, Jeff Brown - The Photographers Mentor talks to me about how he intentionally turned his passion into his business and the…Read More

Creating a Super Niche Business.

In this episode, Kaye Jones - The Herstorian shares with me her story of following her heart to build a super niche business because…Read More


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